Conde Nast publications is a leading and major publishing company in the U.S. The company has produced 18 popular consumer magazines such as Vogue, Vanity fair and GQ, including over 50 different applications for smart phones. Although the publication is not based in the UK, I think it would be a suitable publishing company for my magazine.
The company currently covers a range of assets including Fasihion and Lifestyle, Home, Bridal, Golf, Food, Travel, Technology, Culture and Trade.
I feel that my dance magazine will be successful as they have a variety of genre's for example 'WIRED' magazine publishes technology which can be helpful towards my target audience who can get updates/reviews on the latest Ipods, mobile phones, stereo's and headphones. I believe that by publishing my magazine (which focuses on the genre hip hop dance) it will attract a larger range of readers and subscribers. This will be beneficial to the company as it will widen their range of assets and increase the amount of readers/subscribers. They will gain a different target audience mainly from the UK and Conde Nast will be the first company to be involved in a unique type of magazine genre in the U.S
The magazines that are published by the company mainly attract females rather than men based on the amount of fashion magazines. Their publications are suitable for both genders however most of the magazines published are mainly aimed at females. The age range that the publications appeal to is wide as their magazines focus on different assets. Magazines that have something to do with fashion and current trends such as Vogue, Glamour and Style will attract young adults or teenagers unlike magazines like The New Yorker will mainly appeal to adults and business men/women based of it's formality. Alternatively, while it may seem they have a large audience and variety of different readers, they are known to focus on a particular class and age group instead of targeting the largest readers/subscribers.
My magazine will mainly appeal to young readers - particularly those who are interest in dancing, as there are many aspects within the dance genre. The benefits for the company will attract a whole new different audience, subscribers and readers including their current readers. The company chooses to appeal to different age groups, genders and people to get more money and by publishing my magazine, they can do so.
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